We specialize in selling apartment buildings and multifamily properties across Northeast Los Angeles, including Highland Park, Eagle Rock, Frogtown, Glassell Park, Cypress Park, Atwater Village, Lincoln Heights, and surrounding neighborhoods. Our pricing is based on cluster-level market data and verified closed transactions, providing a more accurate view of current apartment building values than broad neighborhood averages or asking prices.
By analyzing comparable multifamily sales and factors such as location, property type, size, condition, unit mix, and buyer demand, we develop informed pricing strategies. Whether you’re selling in Highland Park, Eagle Rock, Glassell Park, or another Northeast LA community, we help owners understand market value and position their property competitively.
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$246,429
11.01
$280
~1–2%
5–6%
Northeast LA is a mid-tier cluster with two active buyer pools: value-add investors pursuing older stock with rent upside, and owner-users competing for fourplexes. Just over half of Highland Park households rent. Average apartment rents run near $2,200, one-bedrooms in the low $2,000s and two-bedrooms between $2,600 and $2,900, with growth in the 1 to 2 percent range over the past year. Metro apartment vacancy has held between 5 and 6 percent, and NELA’s supply-constrained older stock has absorbed the citywide construction wave better than most submarkets. After two decades of gentrification spreading from the York and Figueroa corridors, the gap between long-held rent rolls and current market rents is frequently the largest single component of a building’s value.
Most NELA buildings predate October 1978, placing them under the City of LA’s RSO and its 3% annual increase ceiling. Two questions therefore dominate every valuation: how far your rents sit below market, and how credibly a buyer can underwrite closing that gap through lawful turnover. Hillside lots, view positions, ADU-capable parcels, corridor adjacency, and condition move the number from there. We underwrite all of it and deliver a written valuation, with net proceeds after every tax and cost, within 48 hours.
Here are transactions Max has closed in and around Northeast Los Angeles with what made each one work.
PROPERTY NAME: 3614 Pasadena Ave.
A 25-unit mixed-use assemblage, 22 RSO apartments plus 3 commercial spaces, carrying enough deferred maintenance to scare off conventional buyers. Instead of discounting for condition, we took it to value-add investors who underwrite repair costs as upside and priced the transit-adjacent location into their long-term hold. Closed at $5,270,000 in roughly 60 days.
Sale Price: $5,270,000
Price / Unit: $210,800
Price / SF: $292 / SF
Days To Close: ~ 60
PROPERTY NAME: 1611 Donaldson St, 4 Units
Sourced off-market through direct owner outreach when a 1031 exchange buyer’s timeline narrowed on another deal. The seller never listed, never staged, never waited. Closed in 21 days at the fourth-highest price ever paid for a rent-controlled fourplex in the 90026 ZIP, per CoStar (at the time of sale).
Sale Price: $$2,741,00
Price / Unit: $685,250
Price / SF: $810 / SF
Days To Close: ~ 21
PROPERTY NAME: 4533 Ambrose Ave, 3 Units
A turnkey character triplex steps from the Hillhurst corridor, the kind of building owner-users and small investors compete for. We ran a deliberately tight marketing window to force offers to land at the same time, drew multiple bids, and closed in about 30 days at $375,000 per unit.
Sale Price: $1,125,000
Price / Unit: $375,000
Price / SF: $471 / SF
Days To Close: ~ 20
The comps we price your building against include transactions we negotiated ourselves.
Hi, I’m Max Berger, a multifamily broker at Compass. Every NELA building falls somewhere between the market’s medians and its record sales. Knowing exactly where yours sits before a buyer decides for you is the entire game.
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